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Global Strategy全球战略

Global Strategy全球战略

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"GLOBAL STRATEGY is the first textbook of its kind specifically written for the Capstone Management course for International Business programs and Strategic Management courses with a global emphasis. Whereas the few other available international strategy texts focus on how to manage larger multinational enterprises, Mike Peng's GLOBAL STRATEGY, Third Edition, offers several new perspectives. These include a broadened definition of ""global strategy,"" comprehensive and innovative coverage, in-depth and consistent explanations of cutting-edge research, and an interesting and accessible way to engage students. The text uses the ""strategy tripod""--analyzing strategy from the industry-, institution-, and resource-based views--to answer the question: What determines the success or failure of firms around the globe? 


Available with InfoTrac® Student Collections http://gocengage.com/infotrac."


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