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Investments:An Introduction 投资学导论

Investments:An Introduction 投资学导论

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"Using Mayo’s INVESTMENTS: AN INTRODUCTION, 11E, introduce students to today’s most important investment topics from the perspective of an individual financial planner. This edition provides an inviting, comprehensive approach to investments--from the fundamentals students need to master for success on the CFP® exam to more advanced topics. This edition is an ideal, understandable choice for business students as well as finance majors.


Concepts build on one another in this edition’s updated Financial Advisor’s Investment Case at the end of each chapter--providing a strong overview of today’s most pertinent investment opportunities and challenges. Throughout each chapter, this edition clearly emphasizes how students can apply what they’re learning to make solid investment decisions.


Students can even gain hands-on experience with the same financial analysis tool used on Wall Street with this edition’s access to Thomson ONE-Business School Edition and corresponding problems in the text.


With the rich array of teaching and learning resources found on this edition’s interactive companion website, you can help students fully understand today’s most important investment topics from the perspective of an individual financial planner. You can easily download the instructor resources from the password-protected, instructor-only portion of the site. 


Available with InfoTrac® Student Collections http://gocengage.com/infotrac."


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