服务热线: 022-23692714 
ME
400-0000-366
Mass Communication Theory:Foundations, Ferment, and Future大众传播理论:基础,发展和未来

Mass Communication Theory:Foundations, Ferment, and Future大众传播理论:基础,发展和未来

价格 2658.58
已浏览 已购买: 0
售价:
市场价:
数量:- + (库存件)
022-23698830

MASS COMMUNICATION THEORY: FOUNDATIONS, FERMENT, AND FUTURE, Seventh Edition, provides a comprehensive and historically based introduction to mass communication theory. Clearly written with examples, graphics, and other materials to illustrate key theories, the text traces the emergence of two main bodies of mass communication theory: social/behavioral and critical/cultural. It concludes with a discussion of how these two traditions support the media literacy movement and might be combined to produce a new theory of mediated communication. The authors emphasize that media theories are human creations typically intended to address specific problems or issues. MASS COMMUNICATION THEORY: FOUNDATIONS, FERMENT, AND FUTURE helps students develop an understanding of theory so they can make better use of media and play a role in the development of new media industries.


底部LOGO

022-23692714

Copyright ©2018 - 2024 天津市出版对外贸易公司
犀牛云提供云计算服务